Meet the Management Team
Our stores are backed by experience in the grocery business
Grocery Outlet is a culture of collaborative relationships. The foundation of our business model is an entrepreneurially motivated independent contractor who appreciates our strategies for identifying bargain-priced inventory that will move quickly, hires and trains a talented and dedicated staff, and possesses the personal drive to attain the highest level of store profitability. We value ingenuity, transparency, creativity, dedication and collaboration.
This culture is represented by the leadership structure of the company. Peter and Steven Read took management control of Grocery Outlet in 1982 when their father, Jim Read, unexpectedly passed away during a business trip. By the 1990s, Peter and Steven became co-CEOs. That tradition continued in 2006 when Peter’s son-in-law, Eric Lindberg, and Steven’s son, MacGregor Read, assumed the roles of co-CEOs. The co-CEO model facilitates a flexible, creative approach to leadership that values collaboration, a culture that extends throughout the company.
Our strategic acquisition by Hellman & Friedman validates our management’s confidence in the future potential of grocery discounters. Hellman & Friedman recognizes that our dynamic executive management team possesses the talent, commitment and leadership to take Grocery Outlet to the next level.
MacGregor Read, Co-CEO
MacGregor Read began his career in the food industry with Lucky Stores in 1986. After receiving a B.S. in English from the University of the Pacific, he joined Del Monte Foods as project manager for one of the company’s strategic business units. MacGregor joined Grocery Outlet in 1996 and advanced through several positions over the course of a decade, including procurement, retail merchandising and real estate and construction. MacGregor was promoted to co-CEO in 2006.
Eric Lindberg, Co-CEO
After receiving a B.A. in economics and Spanish from Hampden-Sydney College in 1993, Eric Lindberg began his career in the international search and recruiting business. He spent three years between Atlanta-based MSI Intl. and their London office, SCI, running their IT Search and Placement Division. He joined Grocery Outlet in 1996 and advanced through several positions over the course of a decade, including operations, retail marketing and procurement. Eric was promoted to co-CEO in 2006.
RJ Sheedy, Chief Merchandise & Strategy Officer
RJ Sheedy, Chief Merchandise & Strategy Officer, joined the Grocery Outlet team in April 2012. Before joining Grocery Outlet, he was Vice President of Corporate Strategy for Staples Inc. His seven-year tenure at Staples was centered around corporate and business unit strategy, new business development, growth initiatives and integration work. Prior experience includes leadership roles in strategy, business development, analytics and operations at both Party City and Ariba Inc. He was also a strategy consultant at The Parthenon Group. RJ holds a B.A. in Engineering and Economics from Dartmouth College and an MBA from Harvard Business School.
Charles Bracher, CFO
Charles Bracher, Chief Financial Officer, joined Grocery Outlet in 2012. He is a board member and audit committee chairman with Tria Beauty. Charles was also a CFO and senior vice president with Bare Escentuals. He also worked in finance with Arnold Palmer Golf Management, Gymboree and Goldman Sachs.
Tom McMahon, Vice President of Sales & Merchandising
Tom McMahon is Vice President of Sales & Merchandising for Grocery Outlet. His experience in leadership, retail marketing and manufacturing spans 30 years with major corporations, including PepsiCo, Activision/Blizzard and Starbucks Coffee Co. Before Grocery Outlet, Tom served as CEO of an early-stage private company T-Street Management.
Tom’s experience includes extensive management, marketing, finance and distribution in consumer packaged goods, video game publishing and the retail beverage industries. Career assignments include leadership roles in channel marketing, national and international sales; franchise, license, owner-operated and retail store operations, and human resources.
Tom served six years in the USMC, including campaigns and extended tours in Asia, the Philippines and Washington D.C. His service concluded with a two-year assignment to the military staff office at the White House during the Reagan administration.
Tom earned his B.S. in Management from Park College and a Masters in Organization Management (MAOM) at University of Phoenix. Tom also has completed advanced executive studies at Stanford University, the Hudson Institute and the Center for Creative Leadership. Tom completed five years as a faculty member in the School of Business at the University of Phoenix.
Jeff Oki, CIO, Vice President of New Markets
Jeff Oki, Chief Information Officer and Vice President of New Markets, has worked his entire career with Grocery Outlet. He started with the company in 1973 as a retail clerk in Berkeley, California. Jeff started managing a company-owned store and distribution center and supervised a district of 26 stores and three warehouses in California within his first 10 years. Over the next 30 years of his career, Jeff led technical strategy, becoming Vice President of Information Technology in 1997, and has been the Chief Information Officer since 2008. In 2009, Jeff became Vice President of Construction and opened more than 90 retail outlets while managing an annual budget in excess of $40 million. Jeff, along with his construction team, has led a massive rebranding effort with decor and exterior upgrades of more than 210 stores to reflect the repositioned “Grocery Outlet Bargain Market” banner. In 2015 he was appointed to a new position as Vice President of New Markets.
Mike Thomas, Vice President of Logistics
Mike Thomas, Vice President of Logistics, joined Grocery Outlet in 2004. Prior to joining the company he was Regional Vice President for Christian Salvesen. Earlier in his career he managed third-party retail contracts for Kroger and Marks & Spencer, the largest retail chain in the U.K. He holds a degree in Economics from Durham University, U.K. Originally from Liverpool England, he moved to the U.S. in 1986.
Steve Wilson, Vice President of Purchasing
Steve Wilson, Vice President of Purchasing, has been with Grocery Outlet for more than 20 years. He holds a B.A. in economics from Lafayette College. Steve was director of Retail Sales at PepsiCo and was in the Major Field Artillery with the U.S. Army.
Pamela Burke, Corporate Counsel
Pamela Burke serves as General Counsel of Grocery Outlet. Before joining Grocery Outlet in June 2015, Pam served as Senior Vice President – Legal, HR, Risk and General Counsel of CRC Health Group, a behavioral health care company owned by Bain Capital. She oversaw the sale of CRC for $1.2 billion to Acadia Healthcare. Prior to CRC, Pam was a partner at DLA Piper specializing in corporate law. Pam graduated from Cornell University and earned her J.D. from George Washington University.
Bruno Amedore, Senior Recruiter
Bruno Amedore joined the Grocery Outlet recruiting team in 2005 after an accomplished retail career with Longs Drug Stores. In the past Bruno has worked as a Store Manager, a business liaison for Retail Information Systems development, and as a Category Manager, District Manager, and Vice President with Longs.
Ashish Kapadia, Senior Recruiter
Ashish Kapadia joined Grocery Outlet in 2014 after 11 years of recruiting and developing small business owners in franchising. He previously worked at 1-800-Radiator & A/C, a wholesale parts distribution franchise with over 200 locations. There he served as Franchise Coordinator for three years and as their Director of Marketing for five years. He earned his B.A. in economics in 2002 from University of California, San Diego.
Deann Heidel, Senior Recruiter
Deann Heidel came to Grocery Outlet after a nine-year career in human resources and recruiting. She was a recruiter for ALCO Stores, a discount retail chain with more than 200 stores, for two-and-a-half years. She was also a Human Resource Generalist and Recruiter for St. Francis Community Services for three years, specializing in Equal Employment Opportunity Commission practices, workers’ compensation and benefits. She earned her B.A. in communication studies at Kansas State University.
Gail Lawson, AOT Recruiter
Gail Lawson joined Grocery Outlet after a career in franchising, both as an owner and within the corporate offices with Papa Murphy’s and Cold Stone Creamery. Gail spent seven years as a successful multi-unit Papa Murphy’s franchise business owner. Afterwards, Gail served as Director of Franchise Operations at Papa Murphy’s corporate offices. During her tenure with Papa Murphy’s, Gail was recognized as Franchisee of the Year twice with numerous other awards in both operations and marketing.